Sample Marketing PlanLooking for a sample marketing plan? Finding a sample marketing plan for a similar company in the same industry can be a great place to start your own marketing plan. There are 70+ marketing plan templates for different types of businesses at the site I recommend. Create your own marketing plan using a template.
Once you have looked at the marketing plan that is closest to your business you can either copy it and then start making changes or you can design your own marketing plan. Designing a marketing plan is easier than ever! Use the latest technology to design a great marketing plan. Incorporate the award-winning Duct Tape Marketing System by John Jantsch to create effective small-business marketing. Identify your ideal customers and create concrete action steps to attract, sell to, and keep them. Choose the level of detail you want, and get step-by-step guidance for each task. Powerful forecasting tools help you project and track your revenue, budgets and milestones for each program. Include your own graphics, automatically develop full-color, 3D charts, and create Microsoft Excel-like and compatible financials. Leading experts agree - Marketing Plan Pro is the best software available for writing a marketing plan. Learn more about Marketing Plan Pro. Marketing Plan ExampleHere's a sample marketing plan that happens to be from the accounting industry. This is the outline. You can find details of this sample marketing plan here. After you follow the link, just click on the orange bar that says "Free Marketing Plans" and scroll down to the bottom of the page where you will find sample marketing plans from Accounting Firms to Women's Shoe Stores.1.0 Executive Summary2.0 Situation Analysis 2.1 Market Needs 2.2 The Market 2.2.1 Market Demographics 2.2.2 Market Trends 2.2.3 Market Growth 2.2.4 Macroenvironment 2.3 The Company 2.3.1 Mission 2.3.2 Service Offering 2.3.3 Positioning 2.3.4 SWOT Summary 2.3.4.1 Strengths 2.3.4.2 Weaknesses 2.3.4.3 Opportunities 2.3.4.4 Threats 2.3.5 Historical Results 2.4 Competition 2.4.1 Direct Competition 2.4.2 Indirect Competition 3.0 Marketing Strategy 3.1 Value Proposition 3.2 Critical Issues 3.3 Financial Objectives 3.4 Marketing Objectives 3.5 Target Market Strategy 3.6 Messaging 3.6.1 Branding 3.7 Strategy Pyramids 4.0 Marketing Mix 4.1 Product Marketing 4.2 Pricing 4.3 Promotion 4.3.1 Advertising 4.3.2 Public Relations 4.3.3 Direct Marketing 4.4 Web Plan 4.4.1 Website Goals 4.4.2 Website Marketing Strategy 4.4.3 Development Requirements 4.5 Service 4.6 Implementation Schedule 4.7 Sales Plan 4.7.1 Sales Strategy 4.7.2 Sales Process 5.0 Financials 5.1 Break-even Analysis 5.2 Sales Forecast 5.2.1 Sales by Partner 5.2.2 Sales by Segment 5.3 Expense Forecast 5.3.1 Expense by Partner 5.3.2 Expense by Segment 5.3.3 Expense by Specialization 5.4 Linking Expenses to Strategy andTactics 5.5 Contribution Margin 6.0 Controls 6.1 Implementation 6.2 Keys to Success 6.3 Market Research 6.4 Contingency Planning 6.5 CRM Plans |
