As an example of a business that takes the right approach—business that is win-win, with honesty, integrity, persistence, hard work, and creating long-term relationships—look at the four business principles I use in my business.
Take a Moment...... to sign up for my Business Resource ezine. It is published monthly and gives you the latest resources for starting and running your successful business. Some months you will find a great source of marketing information. Other months you may receive a list of low-cost business ideas or strategies for financing your business. Whatever the subject, it is always packed with information to help you start and run your business successfully and teach you how to make real money.
Why People Don't Start BusinessesThe answer to: "how to make real money" is obviously to start a business. The net worth of business owners in the United States is five times higher than that of employees. In spite of this many people do not start their own businesses. Studies have shown there are three main reasons why people don't start their own business:
1. Fear of failure
With knowledge comes confidence and confidence removes fear of failure. So succeeding starts with knowledge and ends with action. This guide provides that knowledge and takes away the fear of failure.
2. Lack of capital
There are plenty of businesses that can be started with minimal capital. "Money equity" can be replaced by "sweat equity".
3. Lack of knowledge
People fail to follow through on their ideas because they have no structure to determine whether their ideas have a chance of being successful--they simply do not know how to start a business. Failing to plan means planning to fail. This guide provides that planning structure for those who follow it step by step.
The WRONG Approach to Business StartupsThe three biggest causes of business failure are:
• READY, AIM, READY, AIM, READY, AIM. This guide pushes you through the key decisions so you can pull the trigger, and be confident about the decisions you keep putting off. Preparation breeds confidence and confidence will lead you to your successful business startup.
• FIRE, READY, AIM. This guide will make sure you go through the necessary steps so you don’t make wrong decisions. By the time you are ready to "fire", you will know how to start your business.
• FIRE, FIRE, FIRE. Some people just have a lot of business ideas and start one project after the other but never get anywhere with any of them. This is because they “fall in love” too quickly and then, just as quickly, “fall out of love” with their ideas. This guide will give you a structure to establish which idea is the “right one”, the one to which you can commit, the one business you will start.
The RIGHT Approach to Business StartupsThis guide takes the steps to starting a business using the READY, AIM, FIRE approach to starting a business. By taking the step by step approach to starting your business you will be taking the right approach to your business startup and getting the right answer to your question: how to make real money.
The READY steps include evaluating yourself to make sure you are ready for what is coming. These steps will also open the possibilities of different business types. Before you focus on one idea you should take the opportunity to look at all the possibilities. This is your chance to do that.
Once you have taken into account all the relevant factors to make your choice, you are ready to focus in on the business you want. These steps are the AIM part of the approach.
Once you have a laser focus on the business you want to start, the FIRE steps will take you through the process of preparing to start your business.
Final WordsJohn Maxwell, a leadership expert, said: "It's not making the decision to do something, it's managing your decision each and every day that makes the difference."
You've got the right approach to starting your business--ready, aim, fire. It's now time to take off the bib and put on the apron. Bibs are for people who want to be fed and for those not yet ready or willing to feed themselves. Aprons are for those who don't mind getting their hands dirty; aprons are for those who are willing to take responsibility; aprons are for those who, having made a decision to do something, manage their decisions each and every day.
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