Free Marketing IdeasI am going to share with you my top 10 FREE marketing ideas. These are creative marketing ideas which are all low-cost. These are marketing tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small business.
What About the Other 2 Free Marketing Ideas?To see the other two free marketing ideas go to Katrina Sawa's website (click on the link below and sign up for her free ezine). They were actually not yet written at the time this website was published.About the Author -- Katrina Sawa, Small Biz Marketing Expert, helps entrepreneurs and small business owners build their database of clients and prospects; she helps them determine the best ways to market their business to their target market; she teaches them how to network, develop follow up systems, and create marketing and advertising plans, and helps them find ways to get free or low cost publicity, which all lead to more customers and increased sales! Katrina Sawa is known as The JumpStart Your Biz Coach because she kicks her clients and their businesses into high gear. She works with highly motivated entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems and Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!
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This is tip #1 of my top 10 FREE marketing ideas, all of them creative and low-cost. Display your cards or brochures at coffee shops, book stores, businesses of people you know, membership stores like Costco and Sam’s Club, anywhere that will allow it; all of these are free. Seek out ones locally that will allow you to do this and replenish them frequently. You can also approach other business professionals that compliment what you do and have a similar target market as you to swap marketing materials, meaning you display or carry theirs and they yours. 
#2 of my free marketing ideas is to: Hold an Open House, Ribbon Cutting or some kind of an event to attract the public or your specific target market to your business. You can partner with another business to split the cost, you can bring in a charity to raise money for or have a client appreciation night of some sort. Whatever you do, make sure you plan it well in advance and publicize the event to the media and your database. I can help you plan and promote your events in the media and to your database!
#3 of my free marketing ideas is to: Networking is the cheapest form of advertising you can do – find organizations, associations, chambers, groups and monthly meetings that have attendees and members that fit your unique target market client or referral source and visit them first, then join if you see the value. The key to networking is frequency. You need to go to the organization’s events that you join each month for greater visibility, to be recognized and ultimately to be the go-to person for your particular industry.
#4 of my free marketing ideas is to: Put your sales message and/or logo on everything, your car, shirts, nametag, building, invoices, envelopes, sales flyers, receipts, tags, etc. Simple name/logo branding can be a huge asset for a small business (everyone will say “I’ve seen your stuff somewhere”). Ask me for a referral for companies who do these things!
#5 of my free marketing ideas is to: Invite trade for services for things you may need (bookkeeping help, CPA, financial or attorney advice, marketing, advertising, promotions, signs, promo items, printing, products, services, etc.). By trading your product for goods and services you will save money. Trading will also give you other avenues to pursue for referrals.
#6 of my free marketing ideas is to: Go in with other small businesses that compliment your business on advertising opportunities, chamber inserts or in their newsletter, inserts in the local papers, direct mail pieces, target mailing list purchases, door to door flyers, etc. (i.e. housekeeping business and carpet cleaning business). This will keep your costs lower for these items and give you greater credibility by partnering with other professionals. I can help you design and coordinate these marketing pieces so they STAND OUT! 
#7 of my free marketing ideas is to: Make sure you are listed on all local area or national website directories that will target your message for you. Do the free ones for sure, but evaluate them if they charge a fee. When you consult with me – I give you a list of these for FREE.
#8 of my free marketing ideas is to: Include links to other people’s websites on yours and ask them to do the same for added exposure. Have an “I recommend these businesses” page. Reciprocal links helps both websites get higher up on the search engines. I offer low cost advertising in my email newsletters which reach 1,500 business professionals and my clients are listed for no extra charge on my client list on my website! 